When nearly everyone in the room raises their hand to admit they experience imposter syndrome… it's time to stop calling it a “syndrome”. Questian and Nancy explore why this near-universal feeling shows up differently for high-achieving women in accounting—who, for various reasons, often push through it more slowly than men—examining the systemic and social roots that reinforce it. They share personal stories of feeling unqualified despite clear evidence to the contrary, and offer practical frameworks for recognizing, reframing, and finding relief from these persistent self-limiting beliefs.ResourcesPsychology Today - https://www.psychologytoday.com/us/basics/imposter-syndromeDr. Valerie Young - https://impostorsyndrome.com/impostor-story/Tara Mohr “Playing Big” - https://www.goodreads.com/book/show/25310678-playing-bigJennifer Dymond - https://www.linkedin.com/in/jenndymond/Theatre of Public Speaking - https://publicspeaking.mistymegia.com/?ref=857055Scaling New Heights - https://www.woodard.com/scaling-new-heights-2026Bridging the Gap - https://www.btgconference.com/Sheryl Sandberg - “... many people, but especially women, feel fraudulent when they are praised for their accomplishments. Instead of feeling worthy of recognition, they feel undeserving and guilty, as if a mistake has been made. Despite being high achievers, even experts in their fields, women can't seem to shake the sense that it is only a matter of time until they are found out for who they really are- impostors with limited skills or abilities.” - https://www.goodreads.com/book/show/16071764-lean-inSPONSORS: Forwardly, Relay, Client HubJoin Our LinkedIn Page!https://www.linkedin.com/company/she-counts-podcastSubscribe on YouTubehttps://www.youtube.com/@SheCountsPodcastFollow She Counts on IGhttps://www.instagram.com/shecounts.show/Connect with Nancyhttps://www.thedancingaccountant.com/https://www.linkedin.com/in/nancy-mcclelland-cpaConnect with Questianhttps://www.reqoncilefinancials.com/https://www.linkedin.com/in/questian-telka-ea-78383666Earn CPE for Listening to This Podcasthttps://www.earmark.app/This podcast is a production of Earmark Media

Candy Bellau joins Nancy and Questian to discuss a problem that costs women accountants thousands of dollars every year: underpricing. The conversation covers why women tend to charge 25-50% less than men for the same work, how compassionate pricing and relationship loyalty keep us trapped in unsustainable business models, and what changed when Candy discovered male colleagues were quoting double her rates despite having less expertise. The three dive into practical solutions, including reframing value-based pricing, building community support around fee conversations, and remembering that sustainable pricing is not only about personal profit, but also about taking care of your team.ResourcesCandy Bellau on LinkedIn - https://www.linkedin.com/in/candicejohnsonkramerica/Unbalanced Podcast - https://open.spotify.com/show/4cikK2dd9JVvSmeyax58fQSam Hallburn - https://www.linkedin.com/in/pbsaccounting/Kramerica Business Solutions, Candy’s controllership company - https://kramericasolutions.com/Vandelay Forensic Group LLC, Candy’s CFE/Private Investigator Agency - www.vandelayforensics.comTheatre of Public Speaking - https://publicspeaking.mistymegia.com/?ref=857055Candy & Heather Satterley on the Woodard Report podcast - https://report.woodard.com/articles/twr-podcast-episode-99-candy-bellau-rwwr-twrpodCandy’s Woodard Report articles - https://report.woodard.com/articles/author/candy-bellauAndrea MacDonald on LinkedIn - https://www.linkedin.com/in/andrea-macdonald-cpa-4704042b/Carlos Garcia & Vanessa Vasquez - What Exactly to Say (for Accountants) at Intuit Connect - https://www.youtube.com/watch?v=2yJoFL1rERELinks to articles and studies on gender pricing disparities:https://www.sciencedirect.com/science/article/pii/S0749597808001234https://dl.acm.org/doi/fullHtml/10.1145/3411764.3445636https://www.kauffman.org/wp-content/uploads/2019/12/gender_compilation_83016.pdfhttps://www.usatoday.com/story/money/usaandmain/2018/08/29/gender-wage-gap-women-entrepreneurs-time-give-yourself-raise/1123545002/https://www.inc.com/kimberly-weisul/why-women-business-owners-need-to-raise-prices.htmlhttps://www.bcg.com/publications/2018/why-women-owned-startups-are-better-bethttps://www.sciencedirect.com/science/article/pii/S0749597808001234https://www.jec.senate.gov/public/_cache/files/8a42df04-8b6d-4949-b20b-6f40a326db9e/the-pink-tax---how-gender-based-pricing-hurts-women-s-buying-power.pdfhttps://thegalproject.com/2025/05/21/pricing-with-confidence/SPONSORS: Forwardly, Relay, Client HubJoin Our LinkedIn Page!https://www.linkedin.com/company/she-counts-podcastSubscribe on YouTubehttps://www.youtube.com/@SheCountsPodcastFollow She Counts on IGhttps://www.instagram.com/shecounts.show/Connect with Nancyhttps://www.thedancingaccountant.com/https://www.linkedin.com/in/nancy-mcclelland-cpaConnect with Questianhttps://www.reqoncilefinancials.com/https://www.linkedin.com/in/questian-telka-ea-78383666Earn CPE for Listening to This Podcasthttps://www.earmark.app/This podcast is a production of Earmark Media

Most professionals treat "yes" as their default setting, then spend their lives playing catch-up. Brandy Jordan joins us to help reframe "no" as a necessary operating system for strategic decision-making rather than a personal failure. The discussion covers the planning fallacy, why self-abandonment is unsustainable leadership, and how starting with no actually leads to better, more intentional “yes” decisions.ResourcesBrandy Jordan on LinkedIn - https://www.linkedin.com/in/brandysart/“The Power of Saying No to Boost Productivity and Set Boundaries” by Brandy Jordan - https://report.woodard.com/articles/the-power-of-saying-no-to-boost-productivity-and-set-boundaries-opdwr-wmwrBrandy’s Woodard Report articles - https://report.woodard.com/articles/author/brandy-jordanDaniel Kahneman & Amos Tversky, “Thinking, Fast & Slow” - https://www.goodreads.com/book/show/11468377-thinking-fast-and-slowSPONSORS: Forwardly, Relay, Client HubJoin Our LinkedIn Page!https://www.linkedin.com/company/she-counts-podcastSubscribe on YouTubehttps://www.youtube.com/@SheCountsPodcastFollow She Counts on IGhttps://www.instagram.com/shecounts.show/Connect with Nancyhttps://www.thedancingaccountant.com/https://www.linkedin.com/in/nancy-mcclelland-cpaConnect with Questianhttps://www.reqoncilefinancials.com/https://www.linkedin.com/in/questian-telka-ea-78383666Earn CPE for Listening to This Podcasthttps://www.earmark.app/This podcast is a production of Earmark Media

Nancy and Questian record live from the Bridging the Gap conference, with audience Q&A moderated by Erin Pohan. They share raw, unfiltered answers about jealousy between friends, the shame of being called "too much," body image struggles across the spectrum, and why imposter syndrome might not be a syndrome at all. From tears to belly laughs, this celebration of Season Two proves that putting yourself out there publicly is messy, terrifying, and absolutely worth it.ResourcesErin Pohan on LinkedIn - https://www.linkedin.com/in/erinpohan/Randy Crabtree on LinkedIn - https://www.linkedin.com/in/randy-crabtree-cpa-1945a67/Bridging the Gap conference - https://www.btgconference.com/Randy Crabtree’s Unique CPA podcast - https://tri-merit.com/podcast/presenting-the-she-counts-podcast/Tri-Merit - https://tri-merit.com/WAVE - https://cec4-erin.systeme.io/0cc9baddREFRAME - https://youtu.be/iohnagPbp2k?si=Cf-YYajVbEWMbYJiScaling New Heights - https://www.woodard.com/scaling-new-heights-2026Intuit Connect - https://www.intuit.com/intuitconnect/AICPA Engage - https://www.aicpa-cimaengage.com/Theatre of Public Speaking - https://publicspeaking.mistymegia.com/bundles/tops-spring26?ref=857055Women Who Count - https://www.afwa.org/women-who-count/Burnout Bestie on Instagram - https://www.instagram.com/burnoutbestie/Lynnette Oss Connell on LinkedIn - https://www.linkedin.com/in/lynnette-oss-connell-cpa/Tori Staub McKee on LinkedIn - https://www.linkedin.com/in/tori-staub-mckee-b1872427/Nicole Davis on LinkedIn - https://www.linkedin.com/in/nicoledaviscpa/Blake Oliver on LinkedIn - https://www.linkedin.com/in/blaketoliver/Brittany Brown on LinkedIn - https://www.linkedin.com/in/brittany-brown-b8324812/Dan Luthi on LinkedIn - https://www.linkedin.com/in/dan-luthi/Aileen Gilpin on LinkedIn - https://www.linkedin.com/in/aileengilpin/Roman Villard on LinkedIn - https://www.linkedin.com/in/rdvcpa/Nick Boscia on LinkedIn - https://www.linkedin.com/in/nickboscia/Misty Schachtell Megia on LinkedIn - https://www.linkedin.com/in/misty-schachtell-3a634a2/Ask a CPA - https://www.thedancingaccountant.com/bookkeepers-guide-to-annual-reviews/Bookkeeping Buds - https://www.bookkeepingbuds.com/Upkeeping LLC - https://www.upkeeping.co/ReQoncile Financials - https://www.reqoncilefinancials.com/The Dancing Accountant - https://www.thedancingaccountant.com/Nancy’s MSN column - https://www.msn.com/en-us/channel/source/The%20Dancing%20Accountant/sr-cid-2d00560200a115d5Accounting Cornerstone Foundation - https://accountingcornerstone.org/SPONSORS: Forwardly, Client Hub and KeeperJoin Our LinkedIn Page!https://www.linkedin.com/company/she-counts-podcastSubscribe on YouTubehttps://www.youtube.com/@SheCountsPodcastFollow She Counts on IGhttps://www.instagram.com/shecounts.show/Connect with Nancyhttps://www.thedancingaccountant.com/https://www.linkedin.com/in/nancy-mcclelland-cpaConnect with Questianhttps://www.reqoncilefinancials.com/https://www.linkedin.com/in/questian-telka-ea-78383666Earn CPE for Listening to This Podcasthttps://www.earmark.app/This podcast is a production of Earmark Media

Twyla Verhelst joins Nancy and Questian to explore why women accountants are slower to adopt AI and why that matters more than you might think. From biological risk aversion to the "cheating" stigma, Twyla unpacks the unique barriers women face with technology while revealing how every prompt we enter (or don't enter) is actively training these tools. If we don't take our seats at the AI table now, we're allowing these transformative technologies to be designed without our input, our communication style, and our needs in mind.ResourcesTwyla Verhelst on LinkedIn - https://www.linkedin.com/in/twylav/TB Academy (Twyla & Byron’s AI classes) - https://learn.tbacademy.ai/coursesKarbon - https://karbonhq.com/mid-sized-firms/Erin Pohan on LinkedIn - https://www.linkedin.com/in/erinpohan/WAVE - https://cec4-erin.systeme.io/0cc9baddBookkeeping Buds - https://www.bookkeepingbuds.com/Theresa Sutter on Bookkeepers on Fire - Bookkeeper On Fire | Theresa Sutter - YouTubeAshley Francis on LinkedIn - https://www.linkedin.com/in/ashley-francis-seattle/Jennifer Dymond - https://www.linkedin.com/in/jenndymond/Scaling New Heights - https://www.woodard.com/scaling-new-heights-2026Mary Delaney, Karbon CEO - https://www.linkedin.com/in/marywdelaney/Chad Davis - https://www.linkedin.com/in/chaddavis1/Jason Staats - https://www.linkedin.com/in/jstaats/Tam Nguyen - TechwithTam.comMike McDerment, Freshbooks Founder on LinkedIn - https://www.linkedin.com/in/mike-mcderment-68895a1/Cheryl Sandberg - https://www.linkedin.com/in/sheryl-sandberg-5126652/Join Our LinkedIn Page!https://www.linkedin.com/company/she-counts-podcastSubscribe on YouTubehttps://www.youtube.com/@SheCountsPodcastFollow She Counts on IGhttps://www.instagram.com/shecounts.show/Connect with Nancyhttps://www.thedancingaccountant.com/https://www.linkedin.com/in/nancy-mcclelland-cpaConnect with Questianhttps://www.reqoncilefinancials.com/https://www.linkedin.com/in/questian-telka-ea-78383666Thank you to our sponsors!https://www.forwardly.com/shecountshttps://womeninaccounting.ignitionapp.com/https://keeper.app/shecounts/Earn CPE for Listening to This Podcasthttps://www.earmark.app/This podcast is a production of Earmark Media