Candy Bellau, CFE, PI

Candy Bellau joins Nancy and Questian to discuss a problem that costs women accountants thousands of dollars every year: underpricing. The conversation covers why women tend to charge 25-50% less than men for the same work, how compassionate pricing and relationship loyalty keep us trapped in unsustainable business models, and what changed when Candy discovered male colleagues were quoting double her rates despite having less expertise. The three dive into practical solutions, including reframing value-based pricing, building community support around fee conversations, and remembering that sustainable pricing is not only about personal profit, but also about taking care of your team. Resources Candy Bellau on LinkedIn - https://www.linkedin.com/in/candicejohnsonkramerica/ Unbalanced Podcast - https://open.spotify.com/show/4cikK2dd9JVvSmeyax58fQ Sam Hallburn - https://www.linkedin.com/in/pbsaccounting/ Kramerica Business Solutions, Candy’s controllership company - https://kramericasolutions.com/ Vandelay Forensic Group LLC, Candy’s CFE/Private Investigator Agency - www.vandelayforensics.com Theatre of Public Speaking - https://publicspeaking.mistymegia.com/?ref=857055 Candy & Heather Satterley on the Woodard Report podcast - https://report.woodard.com/articles/twr-podcast-episode-99-candy-bellau-rwwr-twrpod Candy’s Woodard Report articles - https://report.woodard.com/articles/author/candy-bellau Andrea MacDonald on LinkedIn - https://www.linkedin.com/in/andrea-macdonald-cpa-4704042b/ Carlos Garcia & Vanessa Vasquez - What Exactly to Say (for Accountants) at Intuit Connect - https://www.youtube.com/watch?v=2yJoFL1rERE Links to articles and studies on gender pricing disparities: https://www.sciencedirect.com/science/article/pii/S0749597808001234 https://dl.acm.org/doi/fullHtml/10.1145/3411764.3445636 https://www.kauffman.org/wp-content/uploads/2019/12/gender_compilation_83016.pdf https://www.usatoday.com/story/money/usaandmain/2018/08/29/gender-wage-gap-women-entrepreneurs-time-give-yourself-raise/1123545002/ https://www.inc.com/kimberly-weisul/why-women-business-owners-need-to-raise-prices.html https://www.bcg.com/publications/2018/why-women-owned-startups-are-better-bet https://www.sciencedirect.com/science/article/pii/S0749597808001234 https://www.jec.senate.gov/public/_cache/files/8a42df04-8b6d-4949-b20b-6f40a326db9e/the-pink-tax---how-gender-based-pricing-hurts-women-s-buying-power.pdf https://thegalproject.com/2025/05/21/pricing-with-confidence/ SPONSORS: Forwardly, Relay, Client Hub Join Our LinkedIn Page! https://www.linkedin.com/company/she-counts-podcast Subscribe on YouTube https://www.youtube.com/@SheCountsPodcast Follow She Counts on IG https://www.instagram.com/shecounts.show/ Connect with Nancy https://www.thedancingaccountant.com/ https://www.linkedin.com/in/nancy-mcclelland-cpa Connect with Questian https://www.reqoncilefinancials.com/ https://www.linkedin.com/in/questian-telka-ea-78383666 Earn CPE for Listening to This Podcast https://www.earmark.app/ This podcast is a production of Earmark Media