Nancy and Questian sit down with three powerhouse conference organizers who are reshaping the accounting event landscape: Sharrin Fuller (AFWA Women Who Count), Erin Pohan (WAVE Conference), and Madeline Reeves (Advisory Amplified tour). These women discuss pricing psychology shaped by wage gaps, navigating traditional gender roles as primary breadwinners, and why smaller, women-led conferences create space for vulnerability and real connection that larger industry events often miss. The conversation explores everything from the loneliness of firm ownership to getting a seat at the table without being labeled "emotional," and highlights three of the most important educational opportunities of the year.
Resources
Sponsors
Forwardly - https://www.forwardly.com/shecounts
Justine Lackey's The Incubator - https://justinelackey.com/register
Keeper - https://keeper.app/shecounts/
Forwardly - https://www.forwardly.com/shecounts
Justine Lackey's The Incubator - https://justinelackey.com/register
Keeper - https://keeper.app/shecounts/
- (00:00) - Welcome to She Counts
- (01:55) - Meet the Powerhouse Women
- (04:55) - Nancy and Questian's First Meeting Story and Conferences
- (08:55) - Spotlight on Wave Conference
- (09:58) - Spotlight on Women Who Count Conference
- (12:39) - Spotlight on Advisory Amplified Tour
- (21:09) - Unique Aspects of Each Conference
- (25:24) - Community and Collaboration
- (30:00) - Expanding the Event Beyond the Day
- (37:22) - Vendor Involvement in Conferences
- (43:56) - Challenges and Misconceptions in Women-Led Conferences
- (48:42) - The Importance of Women-Led Conferences
- (56:40) - Topics Women in Accounting Want to Discuss
- (01:01:43) - The Impact of Women's Conferences
- (01:03:02) - Conclusion and Call to Action
Resources
- Madeline Reeves on LinkedIn - https://www.linkedin.com/in/madelinefearless/
- Sharrin Fuller on LinkedIn - https://www.linkedin.com/in/sharrinfuller/
- Erin Pohan on LinkedIn - https://www.linkedin.com/in/erinpohan/
- Advisory Amplified - https://www.advisoryamplified.com/
- Women Who Count - https://www.afwa.org/women-who-count/
- WAVE - https://cec4-erin.systeme.io/0cc9badd
- Twyla Verhelst on LinkedIn - https://www.linkedin.com/in/twylav/
- Twyla & Byron’s AI class - https://learn.tbacademy.ai/courses
- Cindy Schroeder on LinkedIn - https://www.linkedin.com/in/brightbooks/
- Bookkeeping Buds - https://www.bookkeepingbuds.com/
- Carla Caldwell on LinkedIn - https://www.linkedin.com/in/carlacaldwell/
- Mariette Martinez on LinkedIn - https://www.linkedin.com/in/mariettemartinez/
- Bridging the Gap Conference - https://www.btgconference.com/
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