Start With “NO”: Exploring the Power of Acting with Intention
#14

Start With “NO”: Exploring the Power of Acting with Intention

Most professionals treat "yes" as their default setting, then spend their lives playing catch-up. Brandy Jordan joins us to help reframe "no" as a necessary operating system for strategic decision-making rather than a personal failure. The discussion covers the planning fallacy, why self-abandonment is unsustainable leadership, and how starting with no actually leads to better, more intentional “yes” decisions.



  • (00:00) - Welcome to She Counts
  • (00:52) - Meet Brandy Jordan: The Power of Starting with No
  • (01:53) - The Genesis of She Counts Podcast
  • (05:36) - Personal Experiences with Saying No
  • (09:45) - The Importance of Prioritizing and Setting Boundaries
  • (17:30) - Practical Tips for Saying No
  • (32:01) - Reflecting on the Importance of Pausing
  • (32:29) - Overcoming the Fear of Saying No
  • (34:46) - Personal Boundaries and Work-Life Balance
  • (39:55) - The Planning Fallacy and Time Management
  • (47:53) - Encouraging a 'Start with No' Mindset in Teams
  • (53:32) - Final Thoughts and Takeaways

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